B2C
Ecommerce
Sambrosa
Ecommerce
Sambrosa is a brand dedicated to providing high-quality allergy relief through its flagship product, Sweet Dreams Night Syrup. With a strong commitment to health and quality, the brand aims to create a seamless and enjoyable online shopping experience for its customers.
Timeline: August 2021 - February 2022
Role: Product Designer
Tools: Adobe XD, Adobe Photoshop
Team: Elioena (Product Designer), Kelly (Project Manager), Ana (Account Manager), Mubeen (Developer)
Client: Sambrosa, via SEO Brand
The way we conducted the design process
Understand
Talk to all the stakeholders, cross teams and users
Research
Benchmark, and secondary research
Define
User flow and redesign of features placements
Prototype
Wireframes to prototype, staying on-brand
Test
Communicate with the project manager, devs, and QAs
The challenge
The primary challenge of this project is establishing and building trust for Sambrosa Sweet Dreams Night Syrup within the competitive night syrup market.
To address this challenge, our design strategy focuses on transparent communication and user education. Emphasizing clear and concise product information, including ingredients, benefits, and usage instructions, aims to instill confidence in potential customers. Visual elements and customer testimonials are strategically incorporated to validate the effectiveness of Sweet Dreams Night Syrup, fostering trust through authentic user experiences.
The Sambrosa cart experience is designed to be seamless and user-friendly, ensuring a hassle-free journey for customers from product selection to checkout. The clean and intuitive interface extends to the cart, providing a visually appealing and easy-to-navigate space for users to review and manage their selected items.
Project Highlights
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The design strategy aimed on a clean and intuitive interface, aligning seamlessly with Sambrosa's commitment to quality. Prioritizing user-friendly navigation.
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In the health and well-being domain, informed decisions are vital. We incorporated content and features guiding users through valuable information about allergy relief and the significance of quality ingredients. Customer testimonials seamlessly integrated into the interface to convey trust and credibility.
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To empower customers with essential knowledge, we focus on transparent communication by prominently displaying key details such as ingredients, benefits, and usage instructions. Visual elements enhance comprehension, delivering a quick understanding of the effectiveness of Sweet Dreams Night Syrup.
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Acknowledging diverse user engagement, our strategy ensured seamless experiences across devices, with a specific focus on mobile responsiveness. Optimizing the interface for various screen sizes, we aim for consistency and accessibility, including WCAG.
User Flow
Deliverables
In addition to optimizing the cart flow, our project includes essential features to enhance the e-commerce experience. A dynamic blog page engages users with health-related content, positioning Sambrosa as an authoritative source. The "Refer a Friend" page encourages customer loyalty, allowing satisfied users to share positive experiences and attract new customers through referrals.
Together, these features contribute to a well-rounded experience, fostering trust, providing valuable information, and building a community around the Sambrosa brand.
Continuing improvement
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Keep collaborate with a skilled web development team to bring the new UX design to life ensuring all the user journey is complete.
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Conduct thorough testing to identify and address any usability issues.
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Monitor user feedback post-launch and iterate based on user behavior.
Conclusion
The primary goal of the e-commerce UX redesign is to enhance the overall user experience, making it easy for customers to explore, learn about, and purchase Sambrosa Sweet Dreams Night Syrup.
By focusing on user education, clean design, and mobile responsiveness, the goal is to enhance customer engagement and loyalty in the highly competitive allergy relief market.